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About Us

SequinsDirect.com TM is a division of Sequins International/Quality Braid, a family owned and operated company since 1942. Our founder Sydney Gladstone learned the knitting and braiding business in Manchester England. He immigrated to the United States through Ellis Island in 1924 and worked in various braid plants in New York City. His sons expanded the business through the 1960’s 70’s and 80s. Presently our firm is managed by 2 cousins who are Sydney’s grandsons.

 With over 65 years of experience in the business, we are the sequin, fringe and braid experts. Our finished products are manufactured in our factory located in Woodside, Queens, New York City.  All our machinery was designed and built here in New York City and stands ready to fill any size order. We are the suppliers of these items to the dance costume, drum majorette uniforms and ladies evening and bridal wear manufacturers.

Products are shipped directly from our factory/warehouse with most items in stock. You can be certain that our products are of the highest quality at the best prices.

This background makes us the perfect source for all you online sequin, fringe and braid needs. Our customer service level and overall experience provides you the online buyer with unlimited access to more colors and more items. If you don’t see it on the site, just E Mail us and we probably have or can help you find it.